Starting a new business is both thrilling and challenging, especially when it comes to sourcing products. In today's global market,...

TikTok is continuously growing and evolving as a top social media platform, becoming the go-to place for aspiring creators. With various...

In the ever-evolving world of branding, even the savviest business owners can stumble. To help you navigate the branding minefield, we've...

Shopping from home has never been easier, with just a few clicks or taps, you can have anything delivered to your doorstep. Now,...

Live streaming is booming in China, with brands like Zara and Rihanna tapping into its $63B+ market. Here’s what Western brands can learn!

Ever posted a photo of your latest purchase on social media? Or left a review for a restaurant you  visited? Congratulations! You’ve...

There are tons of marketing strategies, but one in particular stand out for its power to create  excitement and desire: Hunger Marketing....

Scandinavian Airline (SAS) recently made an intriguing announcement for their EuroBonus members: an airline blind box. Within just a day...

Find out why Gen Z and Millennials are pursuing side hustles in today's market, as well as the incentives driving their efforts.

In today's saturated market, brand packaging plays a critical role in standing out amidst fierce competition. Investing in high-quality,...

Explore these successful brand rebranding and their social media strategies. Learn from the best and elevate your brand today!

E-commerce platforms have emerged as indispensable resources for brands to showcase and sell their products. With online purchases...

Have you ever wondered why some products just seem to jump off the shelves and into your  shopping cart? Well, it might have something to...

Brand rebranding goes beyond a mere change in logo. It involves shifts in marketing strategy and even brand ethos. Today, social media...

Generation Z is the new wave of innovation, creativity and entrepreneurship. Check out these exciting Gen Z brands and the people behind...

With the looming potential TikTok ban in the US, many content creators, brands, and businesses may understandably be feeling anxious...

It's time to implement storytelling into your branding and marketing strategy. A compelling story captivates audiences, inviting them to...

Let's get straight to the point. It's 2024, and a new year means a new marketing strategy that keeps your brand competitive and works....

The music industry is undergoing a noticeable shift, and it's all intertwined with the influence of social media, particularly TikTok....

Have you stumbled upon terms like '10-year-olds at Sephora,' or 'Tweens invading Sephora' on social media lately? The conversation around...