Sourcing Agents vs. Alibaba: Which Is Better for Your Business?
Starting a new business is both thrilling and challenging, especially when it comes to sourcing products. In today's global market,...
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Caroline @ The Stylatude
Jun 262 min read
Elevate Your TikTok Content with New Creator Tools
TikTok is continuously growing and evolving as a top social media platform, becoming the go-to place for aspiring creators. With various...
Caroline @ The Stylatude
Jun 183 min read
7 Common Branding Mistakes and How to Avoid Them
In the ever-evolving world of branding, even the savviest business owners can stumble. To help you navigate the branding minefield, we've...
Karin.W
Jun 123 min read
How AR and VR are Transforming Online Shopping
Shopping from home has never been easier, with just a few clicks or taps, you can have anything delivered to your doorstep. Now,...
Caroline @ The Stylatude
Jun 113 min read
Live Streaming Secrets: How Rihanna and Zara Captivate Chinese Audiences
The Power of Live Streaming: Lessons from China for Western Brands Live streaming is more than just a trend in China—it's a booming...
Karin.W
Jun 52 min read
From Selfies to Reviews: The Impact of User-Generated Content on Modern Marketing
Ever posted a photo of your latest purchase on social media? Or left a review for a restaurant you visited? Congratulations! You’ve...
Karin.W
Jun 32 min read
Hunger Marketing: Creating Buzz and Demand Through Scarcity
There are tons of marketing strategies, but one in particular stand out for its power to create excitement and desire: Hunger Marketing....
Karin.W
May 303 min read
Unveiling the Mystery of Blind Boxes: The Thrill of Uncertainty, Collecting, and Unboxing Culture
Scandinavian Airline (SAS) recently made an intriguing announcement for their EuroBonus members: an airline blind box. Within just a day...
Karin.W
May 292 min read
Hustle on the Side: Why More Millennials and Gen Z Are Juggling Jobs
Find out why Gen Z and Millennials are pursuing side hustles in today's market, as well as the incentives driving their efforts.
Zoe.A
May 222 min read
Innovative Brand Packaging Design: How to Stand Out on the Shelves
In today's saturated market, brand packaging plays a critical role in standing out amidst fierce competition. Investing in high-quality,...
Zoe.A
May 152 min read
Brands That Have Successfully Rebranded
Explore these successful brand rebranding and their social media strategies. Learn from the best and elevate your brand today!
Zoe.A
May 82 min read
How Niche Brands are Blooming in the E-commerce Landscape in 2024
E-commerce platforms have emerged as indispensable resources for brands to showcase and sell their products. With online purchases...
Karin.W
Apr 162 min read
Unlocking the Psychology of Colour: How Product Packaging Influences Purchase Decisions
Have you ever wondered why some products just seem to jump off the shelves and into your shopping cart? Well, it might have something to...
Zoe.A
Apr 162 min read
Brands That Have Successfully Rebranded
Brand rebranding goes beyond a mere change in logo. It involves shifts in marketing strategy and even brand ethos. Today, social media...
Zoe.A
Apr 92 min read
Gen Z Brands and Entrepreneurs You Should Know About
Generation Z is the new wave of innovation, creativity and entrepreneurship. Check out these exciting Gen Z brands and the people behind...
Zoe.A
Apr 53 min read
TikTok Ban in US: What You Need to Know and TikTok Alternatives
With the looming potential TikTok ban in the US, many content creators, brands, and businesses may understandably be feeling anxious...
Zoe.A
Mar 223 min read
How to Implement Brand Storytelling for Crafting Connections
It's time to implement storytelling into your branding and marketing strategy. A compelling story captivates audiences, inviting them to...
Zoe.A
Feb 183 min read
How Brands Should Be Marketing Themselves in 2024
Let's get straight to the point. It's 2024, and a new year means a new marketing strategy that keeps your brand competitive and works....
Zoe.A
Feb 42 min read
Social Media is Reshaping the Music Industry
The music industry is undergoing a noticeable shift, and it's all intertwined with the influence of social media, particularly TikTok....
Zoe.A
Jan 312 min read
Sephora's Tiny Trendsetters: The Kids Takeover!
Have you stumbled upon terms like '10-year-olds at Sephora,' or 'Tweens invading Sephora' on social media lately? The conversation around...
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