Business

Jul 23 min read

Sourcing Agents vs. Alibaba: Which Is Better for Your Business?

Starting a new business is both thrilling and challenging, especially when it comes to sourcing products. In today's global market,...

How AR and VR are Transforming Online Shopping

Karin.W

Jun 123 min read

How AR and VR are Transforming Online Shopping

Shopping from home has never been easier, with just a few clicks or taps, you can have anything delivered to your doorstep. Now,...

Live Streaming Secrets: How Rihanna and Zara Captivate Chinese Audiences

Caroline @ The Stylatude

Jun 113 min read

Live Streaming Secrets: How Rihanna and Zara Captivate Chinese Audiences

Live streaming is booming in China, with brands like Zara and Rihanna tapping into its $63B+ market. Here’s what Western brands can learn!

From Selfies to Reviews: The Impact of User-Generated Content on Modern Marketing

Karin.W

Jun 52 min read

From Selfies to Reviews: The Impact of User-Generated Content on Modern Marketing

Ever posted a photo of your latest purchase on social media? Or left a review for a restaurant you visited? Congratulations! You’ve...

Hunger Marketing: Creating Buzz and Demand Through Scarcity

Karin.W

Jun 32 min read

Hunger Marketing: Creating Buzz and Demand Through Scarcity

There are tons of marketing strategies, but one in particular stand out for its power to create excitement and desire: Hunger Marketing....

Unveiling the Mystery of Blind Boxes: The Thrill of Uncertainty, Collecting, and Unboxing Culture

Karin.W

May 303 min read

Unveiling the Mystery of Blind Boxes: The Thrill of Uncertainty, Collecting, and Unboxing Culture

Scandinavian Airline (SAS) recently made an intriguing announcement for their EuroBonus members: an airline blind box. Within just a day...

Zoe.A

May 222 min read

Innovative Brand Packaging Design: How to Stand Out on the Shelves

In today's saturated market, brand packaging plays a critical role in standing out amidst fierce competition. Investing in high-quality,...

Zoe.A

May 152 min read

Brands That Have Successfully Rebranded

Explore these successful brand rebranding and their social media strategies. Learn from the best and elevate your brand today!

How Niche Brands are Blooming in the E-commerce Landscape in 2024

Zoe.A

May 82 min read

How Niche Brands are Blooming in the E-commerce Landscape in 2024

E-commerce platforms have emerged as indispensable resources for brands to showcase and sell their products. With online purchases...

Unlocking the Psychology of Colour: How Product Packaging Influences Purchase Decisions

Karin.W

Apr 162 min read

Unlocking the Psychology of Colour: How Product Packaging Influences Purchase Decisions

Have you ever wondered why some products just seem to jump off the shelves and into your shopping cart? Well, it might have something to...

Zoe.A

Apr 162 min read

Brands That Have Successfully Rebranded

Brand rebranding goes beyond a mere change in logo. It involves shifts in marketing strategy and even brand ethos. Today, social media...

TikTok Ban in US: What You Need to Know and TikTok Alternatives

Zoe.A

Apr 53 min read

TikTok Ban in US: What You Need to Know and TikTok Alternatives

With the looming potential TikTok ban in the US, many content creators, brands, and businesses may understandably be feeling anxious...

Zoe.A

Mar 223 min read

How to Implement Brand Storytelling for Crafting Connections

It's time to implement storytelling into your branding and marketing strategy. A compelling story captivates audiences, inviting them to...

How Brands Should Be Marketing Themselves in 2024

Zoe.A

Feb 183 min read

How Brands Should Be Marketing Themselves in 2024

Let's get straight to the point. It's 2024, and a new year means a new marketing strategy that keeps your brand competitive and works....

Social Media is Reshaping the Music Industry

Zoe.A

Feb 42 min read

Social Media is Reshaping the Music Industry

The music industry is undergoing a noticeable shift, and it's all intertwined with the influence of social media, particularly TikTok....

Sephora's Tiny Trendsetters: The Kids Takeover!

Zoe.A

Jan 312 min read

Sephora's Tiny Trendsetters: The Kids Takeover!

Have you stumbled upon terms like '10-year-olds at Sephora,' or 'Tweens invading Sephora' on social media lately? The conversation around...

Lysander.C

Nov 2, 20232 min read

How TikTok trends can help your brand grow

The “tube girl” trend has gone viral across social media, with thousands of users commenting on the original creator, and recreating the...

How Fashion Brands are Leveraging Blockchain Technology

Lysander.C

Oct 10, 20232 min read

How Fashion Brands are Leveraging Blockchain Technology

Blockchain, a tool introduced to the fashion world in 2016, promises to revolutionize the industry. Let's explore its potential and how...

Types of Media Kits: Tailoring for Business Owners, Content Creators & Influencers

Caroline @ The Stylatude

Oct 5, 20232 min read

Types of Media Kits: Tailoring for Business Owners, Content Creators & Influencers

A media kit, also known as a press kit, can be an incredibly valuable tool to promote your work and brand, and help you gain new...

Why Business Owners And Freelancers Need Professional Portraits

Lysander.C

Oct 2, 20232 min read

Why Business Owners And Freelancers Need Professional Portraits

Do you still use portraits that you or your friend took casually for your professional online profile? Maybe it’s time to change that! In...

THE STYLATUDE

REIMAGINING BRANDS WITH CREATIVITY & STRATEGY