Hustle, hustle, hustle … a word that you probably hear quite often. The term “hustle culture” has different meanings to different people....

Without a doubt, COVID-19 has significantly impacted employment rates. To cut losses and alleviate the unforeseen financial pressures...

Creative minds have taken businesses by storm even before the term business became a word. Nowadays, it's no surprise that people have...

Whether you're just starting or have been a long time in the game, every brand needs these eight brand elements. They stand alone just...

1. It’s all about the name Use the same username for all your social media accounts, and remember to keep it simple! Add your name +...

As an ambitious entrepreneur, you may have a dilemma: should I build a business brand or focus on creating my own personal brand? What...

Feature: Karen Yeung @iamkareno & Leo Thom @shotbyleo Today, children dream differently. "When I grow up, I want to be a singer,'' has...

Since the rise of fashion blogs in the 2010s, more and more influencers were taking the first rows of fashion shows. And with the...

Let's talk about Forever 21. The retail legend paved the way to fast-fashion shopping. More than three decades ago Korean immigrants Do...

The process of creating the brand is a strategic and very significant step for any start-up. A solid brand identity is a backbone for...

Evaluating customers' pain points is the first thing businesses should do when defining their selling proposition. It’s all about...

By definition, gravity is the force by which a planet or other body draws objects toward its centre. Objects with greater mass exert more...

A moodboard is a collage of visual assets, like pictures, text, colours, and shapes that evoke a certain style or concept. Also known as...

For some people having one career is completely sufficient. They are better off being a “one thing” specialist, and actually, our society...

Even though life is so diverse and unpredictable, the traditional scenario is the following: go to school, get a university degree, find...

With many mass-market and luxury companies considering influencers as a core part of their promotion strategy, influencer marketing is...

The concept of “aesthetics” is usually perceived as a visual identity of a certain thing. However for business it is much more than a...

In this past year, the influence of TikTok has grown massively. Whether you are a content creator, a brand or part of the audience there...