Live streaming is booming in China, with brands like Zara and Rihanna tapping into its $63B+ market. Here’s what Western brands can learn!

In today's saturated market, brand packaging plays a critical role in standing out amidst fierce competition. Investing in high-quality,...

E-commerce platforms have emerged as indispensable resources for brands to showcase and sell their products. With online purchases...

Brand rebranding goes beyond a mere change in logo. It involves shifts in marketing strategy and even brand ethos. Today, social media...

With the looming potential TikTok ban in the US, many content creators, brands, and businesses may understandably be feeling anxious...

It's time to implement storytelling into your branding and marketing strategy. A compelling story captivates audiences, inviting them to...

The music industry is undergoing a noticeable shift, and it's all intertwined with the influence of social media, particularly TikTok....

Have you stumbled upon terms like '10-year-olds at Sephora,' or 'Tweens invading Sephora' on social media lately? The conversation around...

Do you still use portraits that you or your friend took casually for your professional online profile? Maybe it’s time to change that! In...

Choosing a name for your business can be a tricky process! There’s so much that might go into the decision, between finding something...

It’s no secret that COVID has profoundly impacted every aspect of our lives, and how we’re marketing our brands is one of them....

TikTok, albeit known for its silly video content, is definitely a helpful branding tool. The app has now become one of the most, if not...

​​If you’ve been doing a lot of online shopping recently, you’d notice that a lot of the trendy brands are owned by Gen Z’s and...

Journeying from a young girl battling weight issues and bullying to becoming a sought-after model in the high-pressure world of fashion,...

What is rebranding and why is it important? In a competitive market where everyone is striving to set themselves apart and develop their...

Negotiating is a crucial skill in a society where everyone is trying to climb to the top and maximize personal gains. Many have the...

2021 have been a tough year, we have lost a few of the biggest names in the Fashion Industry, including, Alber Elbaz (the leader of...

Sora Choi is a South Korean fashion model. She won the third cycle of the reality television show Korea's Next Top Model and started...

Do you want to stop spending lots of time choosing clothes or lipstick pigment, look gorgeous and shiny all the time? Once you know which...

Check out some of the trendiest Chinese Female Celebrities if you haven't yet already. If you're ever in need of fashion or style...