Live Streaming Secrets: How Rihanna and Zara Captivate Chinese Audiences
The Power of Live Streaming: Lessons from China for Western Brands Live streaming is more than just a trend in China—it's a booming...
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Zoe.A
May 222 min read
Innovative Brand Packaging Design: How to Stand Out on the Shelves
In today's saturated market, brand packaging plays a critical role in standing out amidst fierce competition. Investing in high-quality,...
Zoe.A
May 82 min read
How Niche Brands are Blooming in the E-commerce Landscape in 2024
E-commerce platforms have emerged as indispensable resources for brands to showcase and sell their products. With online purchases...
Zoe.A
Apr 162 min read
Brands That Have Successfully Rebranded
Brand rebranding goes beyond a mere change in logo. It involves shifts in marketing strategy and even brand ethos. Today, social media...
Zoe.A
Apr 53 min read
TikTok Ban in US: What You Need to Know and TikTok Alternatives
With the looming potential TikTok ban in the US, many content creators, brands, and businesses may understandably be feeling anxious...
Zoe.A
Mar 223 min read
How to Implement Brand Storytelling for Crafting Connections
It's time to implement storytelling into your branding and marketing strategy. A compelling story captivates audiences, inviting them to...
Zoe.A
Feb 42 min read
Social Media is Reshaping the Music Industry
The music industry is undergoing a noticeable shift, and it's all intertwined with the influence of social media, particularly TikTok....
Zoe.A
Jan 312 min read
Sephora's Tiny Trendsetters: The Kids Takeover!
Have you stumbled upon terms like '10-year-olds at Sephora,' or 'Tweens invading Sephora' on social media lately? The conversation around...
Lysander.C
Oct 2, 20232 min read
Why Business Owners And Freelancers Need Professional Portraits
Do you still use portraits that you or your friend took casually for your professional online profile? Maybe it’s time to change that! In...
Lysander.C
Jul 24, 20234 min read
Naming Your Business, Learn From the Biggest Brands
Choosing a name for your business can be a tricky process! There’s so much that might go into the decision, between finding something...
Khaled.A
Feb 19, 20234 min read
The Side Effects Of COVID On Brand Marketing Now And In The Near Future
It’s no secret that COVID has profoundly impacted every aspect of our lives, and how we’re marketing our brands is one of them....
Shannon.J
Aug 16, 20223 min read
Famous People Who Are Using TikTok to Leverage Their Personal Branding
TikTok, albeit known for its silly video content, is definitely a helpful branding tool. The app has now become one of the most, if not...
Shannon.J
Aug 8, 20222 min read
5 Lessons We Can Learn From Gen Z Brands
If you’ve been doing a lot of online shopping recently, you’d notice that a lot of the trendy brands are owned by Gen Z’s and...
Caroline @ The Stylatude
Jun 16, 20223 min read
Meiki's Transformation: From Bullying to the Runway | An Exclusive Interview
Journeying from a young girl battling weight issues and bullying to becoming a sought-after model in the high-pressure world of fashion,...
Shannon.J
May 30, 20223 min read
How did Squarespace Rebrand their Company Subtly But Effectively
What is rebranding and why is it important? In a competitive market where everyone is striving to set themselves apart and develop their...
Shannon.J
Apr 17, 20223 min read
5 Tips When Negotiating for the First Time
Negotiating is a crucial skill in a society where everyone is trying to climb to the top and maximize personal gains. Many have the...
Isabela.H
Feb 19, 20222 min read
Virgil Abloh’s Undeniable Impact on Fashion
2021 have been a tough year, we have lost a few of the biggest names in the Fashion Industry, including, Alber Elbaz (the leader of...
Helena.W
Jun 16, 20211 min read
Style Crush -- Sora Choi
Sora Choi is a South Korean fashion model. She won the third cycle of the reality television show Korea's Next Top Model and started...
Marusia.K
May 20, 20212 min read
Seasonal Colour Analysis Explained. Shine Bright Like A Diamond!
Do you want to stop spending lots of time choosing clothes or lipstick pigment, look gorgeous and shiny all the time? Once you know which...
Caroline @ The Stylatude
Aug 11, 20202 min read
7 Chinese Celebrity Fashion Icons You Should Follow
Check out some of the trendiest Chinese Female Celebrities if you haven't yet already. If you're ever in need of fashion or style...
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