Featured Posts

Live Streaming Secrets: How Rihanna and Zara Captivate Chinese Audiences

Jun 113 min read

Live Streaming Secrets: How Rihanna and Zara Captivate Chinese Audiences

Live streaming is booming in China, with brands like Zara and Rihanna tapping into its $63B+ market. Here’s what Western brands can learn!

Zoe.A

May 222 min read

Innovative Brand Packaging Design: How to Stand Out on the Shelves

In today's saturated market, brand packaging plays a critical role in standing out amidst fierce competition. Investing in high-quality,...

How Niche Brands are Blooming in the E-commerce Landscape in 2024

Zoe.A

May 82 min read

How Niche Brands are Blooming in the E-commerce Landscape in 2024

E-commerce platforms have emerged as indispensable resources for brands to showcase and sell their products. With online purchases...

Zoe.A

Apr 162 min read

Brands That Have Successfully Rebranded

Brand rebranding goes beyond a mere change in logo. It involves shifts in marketing strategy and even brand ethos. Today, social media...

TikTok Ban in US: What You Need to Know and TikTok Alternatives

Zoe.A

Apr 53 min read

TikTok Ban in US: What You Need to Know and TikTok Alternatives

With the looming potential TikTok ban in the US, many content creators, brands, and businesses may understandably be feeling anxious...

Zoe.A

Mar 223 min read

How to Implement Brand Storytelling for Crafting Connections

It's time to implement storytelling into your branding and marketing strategy. A compelling story captivates audiences, inviting them to...

Social Media is Reshaping the Music Industry

Zoe.A

Feb 42 min read

Social Media is Reshaping the Music Industry

The music industry is undergoing a noticeable shift, and it's all intertwined with the influence of social media, particularly TikTok....

Sephora's Tiny Trendsetters: The Kids Takeover!

Zoe.A

Jan 312 min read

Sephora's Tiny Trendsetters: The Kids Takeover!

Have you stumbled upon terms like '10-year-olds at Sephora,' or 'Tweens invading Sephora' on social media lately? The conversation around...

Why Business Owners And Freelancers Need Professional Portraits

Lysander.C

Oct 2, 20232 min read

Why Business Owners And Freelancers Need Professional Portraits

Do you still use portraits that you or your friend took casually for your professional online profile? Maybe it’s time to change that! In...

Naming Your Business, Learn From the Biggest Brands

Lysander.C

Jul 24, 20234 min read

Naming Your Business, Learn From the Biggest Brands

Choosing a name for your business can be a tricky process! There’s so much that might go into the decision, between finding something...

Khaled.A

Feb 19, 20234 min read

The Side Effects Of COVID On Brand Marketing Now And In The Near Future

It’s no secret that COVID has profoundly impacted every aspect of our lives, and how we’re marketing our brands is one of them....

Famous People Who Are Using TikTok to Leverage Their Personal Branding

Shannon.J

Aug 16, 20223 min read

Famous People Who Are Using TikTok to Leverage Their Personal Branding

TikTok, albeit known for its silly video content, is definitely a helpful branding tool. The app has now become one of the most, if not...

5 Lessons We Can Learn From Gen Z Brands

Shannon.J

Aug 8, 20222 min read

5 Lessons We Can Learn From Gen Z Brands

If you’ve been doing a lot of online shopping recently, you’d notice that a lot of the trendy brands are owned by Gen Z’s and...

Meiki's Transformation: From Bullying to the Runway | An Exclusive Interview

Caroline @ The Stylatude

Jun 16, 20223 min read

Meiki's Transformation: From Bullying to the Runway | An Exclusive Interview

Journeying from a young girl battling weight issues and bullying to becoming a sought-after model in the high-pressure world of fashion,...

How did Squarespace Rebrand their Company Subtly But Effectively

Shannon.J

May 30, 20223 min read

How did Squarespace Rebrand their Company Subtly But Effectively

What is rebranding and why is it important? In a competitive market where everyone is striving to set themselves apart and develop their...

5 Tips When Negotiating for the First Time

Shannon.J

Apr 17, 20223 min read

5 Tips When Negotiating for the First Time

Negotiating is a crucial skill in a society where everyone is trying to climb to the top and maximize personal gains. Many have the...

Virgil Abloh’s Undeniable Impact on Fashion

Isabela.H

Feb 19, 20222 min read

Virgil Abloh’s Undeniable Impact on Fashion

2021 have been a tough year, we have lost a few of the biggest names in the Fashion Industry, including, Alber Elbaz (the leader of...

Helena.W

Jun 16, 20211 min read

Style Crush -- Sora Choi

Sora Choi is a South Korean fashion model. She won the third cycle of the reality television show Korea's Next Top Model and started...

Seasonal Colour Analysis Explained. Shine Bright Like A Diamond!

Marusia.K

May 20, 20212 min read

Seasonal Colour Analysis Explained. Shine Bright Like A Diamond!

Do you want to stop spending lots of time choosing clothes or lipstick pigment, look gorgeous and shiny all the time? Once you know which...

7 Chinese Celebrity Fashion Icons You Should Follow

Caroline @ The Stylatude

Aug 11, 20202 min read

7 Chinese Celebrity Fashion Icons You Should Follow

Check out some of the trendiest Chinese Female Celebrities if you haven't yet already. If you're ever in need of fashion or style...

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REIMAGINING BRANDS WITH CREATIVITY & STRATEGY